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How to Design Fashion That Lasts Beyond Holidays

From December Stocking to January Sell-Through: How to Design Fashion That Lasts Beyond Holidays

  • USA Clothing - December 18, 2025

December sales reward short attention spans. Sequins move. Red tags clear inventory. But once the rush quiets, unsold units start weighing differently… on shelves, in spreadsheets, and on next quarter’s plans. That’s where many fashion labels feel the pinch. They stocked for gifting but never planned for what comes after. Sell-through slows. Markdowns pile up. The gap isn’t demand; it’s…;

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